Privacy Policy

Landmark Retail Investment Co. LLC, a company incorporated under the laws of Dubai, United Arab Emirates (referred to as "Sport Equipment Trading," "we," "our," or "us"), is committed to safeguarding your privacy online.

This Privacy Policy outlines the privacy practices for the participating websites of Sport Equipment Trading and its affiliated Landmark Group entities, including their related sub-domains, sites, services, tools, or any successor sites (collectively referred to as "Participating Website"). The number of Participating Websites may change over time. This Privacy Policy describes how we collect, store, use, and protect the information we gather through your use of the Participating Website. By providing us with your information on the website or mobile applications, you expressly consent to the processing of your personal information in accordance with this Privacy Policy.

please read this privacy policy carefully.
By accessing or using our website, mobile application, and Participating Website, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy and our Participating Website Terms of Use. If you do not agree to these terms, exit this page/mobile application and do not access or use the website/Participating Website. If you have any questions, please contact us directly at support@sportequipmenttrading.com, and we will be happy to assist you.

1. Your express consent to the collection & use of information

We collect information when you register online or update your account, log in, place an order, communicate with our customer service representatives, shop online, request a catalog, opt-in to receive our emails, participate in a contest, promotion, or survey, or join our social networking sites. We may also collect information from you in our stores or through catalogs or other marketing materials.

By visiting our website, mobile application, and Participating Website, submitting information, using our services, purchasing products, and accepting the Terms of Use & Privacy Policy, you grant your consent to Sport Equipment Trading to collect, retain, use, and disclose your personal information, which may include but is not limited to your name, email address, addresses, phone numbers, date of birth, transaction details, and demographic, transactional, and profile data such as IP address, internet domain or browser, referrer or user agent information, and other information we collect via cookies or other means ("Personal Information"). You consent to the collection, retention, use, and disclosure of this information for the following purposes:

  • To ensure the efficient operation of the website and mobile application
  • To provide information about our products
  • To develop or offer new products and services
  • For accounting, audit, and financial purposes
  • For marketing, market research, and analysis
  • To send communications via SMS, email, push notifications, or other channels about promotions, services, products, and offers from Sport Equipment Trading
  • To offer personalized services, recommendations, and improve your experience on our website and mobile application
  • To operate, evaluate, and improve our business, website, and mobile application
  • To generate aggregated data and insights to understand customer behavior, patterns, and trends
  • To provide privileges, benefits, and marketing campaigns based on your profile
  • To manage loyalty programs operated by us or other Landmark Group entities
  • To communicate with you, respond to inquiries, feedback, or disputes, and improve our services
  • To enhance your shopping experience and provide access to membership programs, rewards, and offers across Sport Equipment Trading and Landmark entities
  • To enforce our website and mobile application terms of use
  • To prevent fraud, illegal activities, financial loss, and other security risks
  • For shipment and delivery of products and services

2. Data shared by you

Sport Equipment Trading may collect your data in several ways from your use of our stores, website, or mobile application, including but not limited to:

  • When you register with us to receive products and services
  • When you complete a transaction or attempt to make a transaction at our stores, on our website, or mobile application
  • When you participate in surveys conducted by or for us
  • When you choose to receive communications from us, including promotional offers
  • From information gathered during your visit to our stores, website, or mobile application

3. SHARING OF DATA

We are committed to safeguarding your privacy and will never sell your personal information to third parties. However, we may share your information with the following parties for specific purposes:

  • Our group companies: We may share data within our group of companies for business purposes.
  • Franchisors: We may share necessary information with our franchisors as part of our operational needs.
  • Service Providers: This includes companies that help us manage and process your data. Examples are: data storage and analysis, system security, customer service, credit analysis, profiling, user analysis, payment processing, and warehousing or delivery services. These service providers are only given access to the personal information necessary for their specific role, and they are required not to use your information for any other purposes.
  • Sourcing partners and suppliers: We may share information with our partners and suppliers who provide products and services.
  • Purchasers and their advisors: In the event of a sale of all or part of our business, we may share your data with the purchasers and their advisors so they can continue to provide services to you.
  • Third-party databases: We may access third-party databases to which we are subscribed for business purposes.
  • Government bodies or authorities: We may share information if required by law, for regulatory compliance, law enforcement, or to protect our legal rights.
  • Analytics agencies: We work with agencies that help us analyze site traffic, sales, demographics, and other commercial data to enhance the services we offer and tailor them to your needs.
  • Service-related communications: We may use your data for specific purposes, including sending publications, verifying account details, determining your eligibility for services, offering tailored content, targeted promotions, customer support, and collecting feedback about our services.

4. DATA COLLECTED AUTOMATICALLY

When you visit our website or use our mobile application, certain information is automatically collected. This helps us improve the site’s content and functionality. Information collected automatically includes your IP address.

Our servers or third-party affiliates who assist with analytics and performance enhancement collect data such as IP addresses, operating system details, browsing activity, device details, and language settings. This aggregated data allows us to measure site traffic, monitor user engagement, and enhance the security and performance of our website and mobile application.

We may also collect your data using cookies, pixels, and other similar technologies according to your browser’s settings. For more details about cookies, refer to the "Cookies" section below.

5. WHAT DATA WE COLLECT ABOUT YOU

The information we collect can be grouped into the following categories:

  • Personal Information: This includes details such as your name, address, phone number, email address, username, password, billing and payment information, order history, feedback, IP address, device information, download details, URL accessed, and demographic data.
  • General Information: This is non-personally identifiable information gathered from your visits and use of the Participating Website. It includes details like your IP address, session duration, browsing history, and other general website usage data.
  • Transaction Information: This includes data related to your transactions such as transaction date, amount, preferences, and feedback about our products and services.
  • Product and Service Information: This includes your membership number, registration details, payment information, and any program-specific data when you request products or participate in our services.
  • Loyalty Program Information: This includes your loyalty membership details, account information, profile, and password. We do not collect any sensitive data for any purposes.

6. MARKETING OPT-IN AND OPT-OUT PROVISIONS

When you register at AJ Sport Trading, you are consenting to receiving promotional communication from us. You have the option to opt-out or unsubscribe from our marketing communications, including offers, promotions, and new product updates. If you prefer not to receive marketing-related communications in the future, you can follow the opt-out instructions provided in emails, SMS, or any other channel. Additionally, you may access the opt-out section on our website or send an email to customer care at contactus@ajsporttrading.com. We will make commercially reasonable efforts to process your opt-out request promptly, but please note that it may take up to ten business days for the request to be fully processed.

7. PROTECTION OF PERSONAL INFORMATION

We store all Personal Information on secure servers and take steps to protect it from unauthorized access, destruction, use, modification, or disclosure. Our technical and organizational measures are designed to prevent unlawful processing of personal data. While we strive to maintain the highest level of security, please be aware that AJ Sport Trading cannot control the transfer of information over the internet or electronic channels. However, we do take reasonable steps to protect against unauthorized access, use, alteration, or disclosure of your Personal Information.

If AJ Sport Trading undergoes a sale, merger, or acquisition, your Personal Information may be transferred to a third party. In such cases, we ensure that the third party handles your data with the same level of care that we do.

To protect your sensitive data, exchanges between you and our website or mobile application are secured using Secure Sockets Layer (SSL)-encrypted communication channels, which are designed to safeguard personal and payment information.

8. YOUR RIGHTS AND CHOICES

When we process Data about you, we do so with your consent and/or as necessary for business operations, contractual obligations, legal compliance, system security, or other legitimate interests of AJ Sport Trading, as described in this Privacy Policy.

You have the following rights regarding your personal information:

  • Right to Access, Review, Modify, and Delete
  • Right to Correction
  • Right to Withdraw Consent

If your personal information changes or if you wish to exercise any of these rights, please contact us at contactus@ajsporttrading.com.

9. TREATMENT OF GENERAL INFORMATION

AJ Sport Trading may collect General Information to better understand our users and improve the layout and functionality of our website. We may also disclose anonymous information, including aggregate data derived from your Personal Information, to publishers, partners, affiliates, advertisers, and other parties to inform them about our customer base and business performance.

10. COOKIES

AJ Sport Trading uses cookies or other technologies to collect Personal Information or General Information when you use our website or mobile application. Cookies help us enhance your experience, track usage, and serve relevant advertisements. Most browsers are set up to accept cookies by default, but you can configure your browser to notify you when cookies are received or refuse to accept them entirely.

By using our website, you consent to the use of cookies for these purposes. If you do not wish to accept cookies, you may choose not to use the website or modify your browser settings accordingly.

11. SINGLE SIGN-ON

Our Participating Websites offer a Single Sign-On feature, allowing you to register once and access multiple websites with the same credentials. After logging in to any Participating Website, you can easily visit other connected sites. Your personal data is stored centrally in a secure database for this purpose.

12. CHANGES TO THE PRIVACY POLICY

Changes in laws or our business practices may require updates to this Privacy Policy. We encourage you to review this policy periodically. Your continued use of the website signifies your acceptance of the most recent version of the Privacy Policy. If you have any questions or feedback, please contact us at contactus@ajsporttrading.com.

13. LIMITATION OF LIABILITY

In no event shall AJ Sport Trading, its affiliates, partners, or their respective employees, officers, directors, or insurers be held liable to you or any other person for any costs, damages (including special, incidental, exemplary, indirect, or consequential damages), or liability of any kind arising from or related to the collection, use, transfer, processing, or storage of personal information obtained by us through your access to and use of our websites, mobile applications, or any other channels.

14. GOVERNING LAW & JURISDICTION

This Privacy Policy will be governed by the laws of the relevant country where your personal information is registered with AJ Sport Trading (the "applicable territory"). For clarity, the applicable territory may include only those countries where AJ Sport Trading operates its stores or websites/apps, as applicable. The exclusive jurisdiction for any claims, actions, or disputes with AJ Sport Trading under this Privacy Policy shall be in the appropriate courts within the applicable territory.